WeDareLab
by ETAMGROUP
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Our mission

Accelerate the business of young brands in the lingerie sector thanks to our century-old know-how in lingerie making and our access to a unique physical and digital network using an innovative and responsible ecosystem

The program

6
months
renewable once

We designed the program to last one year to allow a full cycle of product creation and to pass by all important moments in the year (christams, saint valentin, markdowns, etc).

We will hold a evaluation at the end of first 6 month of the program to ensure that the program fits well each startup. If there is no significant improvement, if we cannot really help your startup, we would preffer to offer the place to another one.

5
brands
per promotion

For our first promotion we want a low number of startups to ensure that we can offer each the time and resources they need.

100
years of innovation
at your service

In 1970 Etam launches the bra on hanger. No more boxes, no more counters, customers can now help themselves in the store. Innovation has been always been a driver for the company.

Our accumulated experience is our biggest treasure and today we want to share if with young brands. We are here to help, maybe it is about pattern making, logistics, retail, digital or other domains.

Our offer

The 5 brands selected for the promotion will have at their entire disposal:

Office space

A 200m2 co-working space with two meeting rooms at our headquarters in Clichy

Storage spaces

Secure cabinets for your prototypes as well as a dedicated space in our warehouses in the Paris area.

Workshops

Adapted to your needs - Marketing, Sourcing, Retail Distribution, Digital, Omnichannel, Purchasing, Import, Modeling, Inventory Management, Entrepreneurship, Project Management, Finance, HR, Supply Chain, Legal, Accounting...

1 sponsor

One coordinator per promotion to guide you through the Etam Group.

1 mentor

Member of the Executive Committee dedicated to your brand.

Expert coaches

Experts in their fields, to accompany you on a daily basis, understand your problems and help you accelerate your development

Workshops

Adapted to your needs - Marketing, Sourcing, Retail Distribution, Digital, Omnichannel, Purchasing, Import, Modeling, Inventory Management, Entrepreneurship, Project Management, Finance, HR, Supply Chain, Legal, Accounting...

Conferences

Sourcing eco-friendly fabrics, raising funds, opening a pop-up store...

Fabric sourcing

450 partner suppliers in more than 20 countries. Access to our 5 sourcing offices: Europe, Shanghai, Hong-Kong, Dhaka, Istanbul.

Business partners

Access to our import, export, marketplace & reseller partners.

Digital

Access to our e-commerce sites (over 2 million unique visitors per month)

Showroom

Multi-brand showroom in the center of Paris.

Pop-up store

Event corners / pop-up dedicated to your brand in our stores.

Join us

Your
profile

You have already sold, you have a revenue.

You have already marketed at least two collections.

You already have a community on social networks.

Your
universe

Lingerie.

Loungewear & homewear.

Swimwear & beachwear.

Accessories related to lingerie : slippers, clutches, etc.

You have a strong commitment to society.

You wish to transform the codes of lingerie.

Your values are similar to ours : high standards, audacity, benevolence and elegance

Are you ready?