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Brand program

6 months to meet experts
and accelerate your business

6

months renewable

once

5

brands max

per promotion

100

years

of innovation

Custom-made support

A personalized program of meetings with our experts on topics key for your acceleration, planned according to your needs: marketing, digital, model making, logistics, UX/UI, CRM…

1 manager

Full-time manager of the WeDareLab to guide you within the Etam group

1 mentor per brand

Member of the Etam Group Management Committee

Expert coachs

To support you on a daily basis, understand your issues and answer your questions

Working environment
Offices

200m2 in open-space with meeting rooms, a relaxation area and a fitting room

Workshop

Access to our Tech-Center near Lille

Showroom

Showroom in the center of Paris at La Caserne the new responsible fashion ecosystem

And also...
Access to our Fabrics lab

Physical and digital library of eco-responsible materials

Masterclasses and workshops
Program Participation Funding

The WeDareLab program works in the form of an exchange. For six months, the program offers you services such as advice or support for your acceleration.

In return, at the end of the program, the Etam Group converts the debt generated by the services provided into share warrants (“BSA AIR”) enabling subscription to the capital of your company.

Selection criteria
MARKET
  • lingerie
  • swimwear & beachwear
  • homewear & loungewear
COMMITMENT
  • high societal or environmental commitment
  • impactful project
AMBITION
  • 2 collections already sold 
  • existing revenue
  • high potential for growth 
  • community of committed customers
  • 3 years financial forecast
Join the program
WeDareLab