Applications are open until JULY 14th for batch #4 starting in NOVEMBER

Lingerie & swimwear brand program

Next start in NOVEMBER 2023

8 months to meet experts
and accelerate your business




brands max

per promotion



of innovation

Custom-made support

A personalized program of meetings with our experts on topics key for your acceleration, planned according to your needs: marketing, digital, model making, logistics, UX/UI, CRM…

1 manager

Full-time manager of the WeDareLab to guide you within the Etam group

1 mentor per brand

Member of the Etam Group Management Committee

Expert coachs

To support you on a daily basis, understand your issues and answer your questions

Personalized projects by brand
Retail store opening
Meeting with experts in visual merchandising, retail, commercial real estate and architecture
New product development
Project realized with the help of our Tech-center: meeting with technical experts to create prototypes and fit new products
Gradation and fitting optimization
Meeting with technical teams, fitting on real models and advice to improve the fitting
Sales forecasting tool creation
Meeting with experts in merchandising and buying, advice and help to create a sales and stocks forecasting tool
Website and customer experience optimization
Meeting with experts in UX design, web, e-merchandising and customer experience
New fabrics sourcing and R&D
Meeting with experts in sourcing to find new technical or ecoresponsible fabrics
Suppliers sourcing optimization
Meeting with experts in sourcing and production and introduction to new suppliers thanks to our Sourcing Agencies
Examples of completed projects

Each brand joins the program with 2 to 3 key projects for its growth

Our team of experts supports and advises along the project, at each step, until the objectives are achieved

Working environment

200m2 in open-space with meeting rooms, a relaxation area and a fitting room


Access to our Tech-Center near Lille

Fabrics Lab

Physical and digital library of eco-responsible materials

Program Participation Funding

The WeDareLab program works in the form of an exchange. For eight months, the program offers you services such as advice or support for your acceleration.

In return, at the end of the program, the Etam Group converts the debt generated by the services provided into share warrants (“BSA AIR”) enabling subscription to the capital of your company.

Selection criteria
  • lingerie
  • swimwear & beachwear
  • homewear & loungewear
  • high societal or environmental commitment
  • impactful project
  • 2 collections already sold 
  • existing revenue
  • high potential for growth 
  • community of committed customers
  • 3 years financial forecast
Join the program