Tech startup program

6 months to test your innovation
and accelerate your business


months renewable



startups max

per promotion


years of


Custom-made support​

A personalized program of meetings with our experts on topics key for your acceleration, planned according to your needs: marketing, digital, model making, logistics, UX/UI, CRM…

1 manager

Full-time manager of the WeDareLab to guide you within the Etam group

1 mentor per startup

Member of the Etam Group Management Committee

Expert coachs​

To support you on a daily basis, understand your issues and answer your questions

Proof of concept

Test of your innocation

Meet experts to help you develop, test and validate your POC at each step of it

Sponsored by an Etam Group brand

Test of your innovation realised with the support of a lingerie brand of Etam Group

Working environment


200m2 in open-space with meeting rooms, a relaxation area and a fitting room


Access to our Tech-Center near Lille (prototyping, 3D…)

Program Participation Funding

The WeDareLab program works in the form of an exchange. For six months, the program offers you services such as advice or support for your acceleration.

In return, at the end of the program, the Etam Group converts the debt generated by the services provided into share warrants (“BSA AIR”) enabling subscription to the capital of your company.

Selection criteria
  • techstyle & green tech
  • retail & digital tech
  • technologic or usage innovation
  • BtoB project
  • MVP demonstrated
  • existing revenue
  • high potential for growth
  • committed customers and sales process launched
  • 3 years financial forecast
Join the program