Applications are open until JULY 14th for batch #4 starting in NOVEMBER

Fashion and digital tech
startup program

Next start in NOVEMBER 2023

8 months of support
to accelerate your business




startups max

per promotion


years of


Custome-made support

Your own projects

Each startup completes during the program 2 to 3 key projects for its acceleration with the support and advice of experts from the Etam Group

Test your solution

Possibility to make a POC and test your solution with one of the brands of the Etam Group while having the support of experts at all stages

Access to our ecosystem

Joining the program also means having access to our network of partners and brands of Etam Group

Individual personalized


A custom-made program of meetings with experts who put all their knowledge and skills at your disposal, all planned according to your needs

1 manager

Full-time manager of the WeDareLab to guide you within the Etam group

1 mentor per startup

Member of the Etam Group Management Committee

Expert coachs

To support you on a daily basis, understand your issues and answer your questions

Working environment


200m2 in open-space with meeting rooms, a relaxation area and a fitting room

R&D Workshop

Access to our Tech-Center near Lille (prototyping, 3D…)

Program Participation Funding

The WeDareLab program works in the form of an exchange. For six months, the program offers you services such as advice or support for your acceleration.

In return, at the end of the program, the Etam Group converts the debt generated by the services provided into share warrants (“BSA AIR”) enabling subscription to the capital of your company.

Selection criteria
  • techstyle & green tech
  • retail & digital tech
  • technologic or usage innovation
  • BtoB project
  • MVP demonstrated
  • existing revenue
  • high potential for growth
  • committed customers and sales process launched
  • 3 years financial forecast
Join the program