#10 - Let's Innovate - Emma Butler, founder of the lingerie brand Liberare
In this new episode of the Let’s Innovate series, we had the pleasure of speaking with Emma Butler, founder of the US lingerie brand Liberare. Emma shares how she imagined and designed an innovative product: a patented front-closing magnetic bra, created to be easily put on by women with disabilities.
Until now, these women often had to choose between practicality and elegance. With Liberare, Emma wanted to put an end to that compromise by creating lingerie that is innovative, inclusive, comfortable and most importantly, makes women feel beautiful.
She tells us: “What I wanted was to create a magnetic closure system so that the bra could be closed easily. That way, women with only one hand or who are quadriplegic can put it on without shoulder pain. Thanks to our technology, all women can wear a bra.”
Discover Emma Butler’s journey and her innovation.
#9 - Meet & Connect - Sophie Gallay, mentor of the startup Humanitics
In this new episode, Sophie Gallay, former Data and CRM Factory Director and mentor to the startup Humanitics, shares her experience as a WeDareLab mentor and offers her best advice:
‘I think that when you are developing a startup, […] it is better to break things down, move as quickly as possible towards the field, and get user feedback. So, think smaller, start selling, gather initial concrete feedback, and build from there.’
Since the beginning of the support provided to the retailtech startup Humanitics, Sophie has been meeting with them every month to provide advice and help them move their projects forward.
What does a mentoring session at the WeDareLab look like? What topics did the startup challenge Sophie on? And most importantly, how did her expert perspective help them unlock key issues?
#8 - Entrepreneur Spirit - Priya Downes, founder of the lingerie brand Nudea
Priya began her career in finance before discovering her passion for the textile industry. Upon joining the luxury sector, she became aware of the fashion industry’s lack of commitment to environmental issues. This realization inspired her to take on a challenge: creating her own conscious lingerie brand.
She shares: “This is a little bit a naivety as an entrepreneur, but I thought “I know fashion, so underwear is fashion effectively.” Actually no, it is quite different. […] It was all a new journey despite my background”
#7 - Entrepreneur Spirit - Marion Dubuc and Nicolas Hernandez, co-founders of the brand Pétrone
Discover the journey of Pétrone’s co-founders, from the start of their brand to where they are today, including their experience at the WeDareLab.
#6 - Entrepreneur Spirit - Lemon Fuller, founder of the lingerie brand Lemonade Dolls
In this sixth episode of the Entrepreneur Spirit series, Lemon Fuller shares her experience as an entrepreneur.
Lemon founded Lemonade Dolls, an inclusive UK lingerie brand. It all started with her Instagram account, Lemonade Dolls, which originally gave rise to a powerful women’s collective.
She tells us: “These women were very eclectic, from all over the world, with different perspectives, but they all believed in one thing: they wanted to feel good about themselves and were convinced that this is what women deserve.”
Lemon wondered what the best way was to fulfill the dream carried by her community. That’s how her lingerie brand was born.
How did the founder created a must-have brand in the lingerie market? Learn more about her entrepreneurial journey.
#5 - Entrepreneur Spirit - Emma Butler, founder of the lingerie brand Liberare
In this fifth episode of the Entrepreneur Spirit series, Emma Butler shares her experience as a young entrepreneur.
Emma created Liberare, an American lingerie brand that offers adaptive lingerie for women with disabilities, making it easier for them to get dressed.
She tells us : “I do not come from a family of entrepreneurs. My father is a doctor, my mother is a teacher, and I think that I didn’t even know what the word entrepreneurship meant! When I had this idea for what would become Liberare, I enrolled in an entrepreneurship class. I had no idea what that would mean, but it ended up changing my life“
Discover the journey of the founder of Liberare, from the beginning of her brand until today, whilst participating in the WeDareLab program.
#4 - Meet & Connect - Stéphane Laporte, mentor of the startup Icosamed
In this fourth episode of the Meet & Connect series, Stéphane Laporte shares his experience as a mentor for the startup Icosamed from batch #4!
As VP of Industrial, Materials, and Innovation for Etam Groupe, Stéphane tells us, “It was incredibly challenging; it allowed my team and I to question a few preconceived ideas!”
Based on the discussions with its mentor, Icosamed was able to conceive the first prototype of its connected bra to detect breast cancer.
#3 - Meet & Connect - Victoria Brun, mentor of the startup Lilja the label
In this third episode of the Meet & Connect series, Victoria Brun shares her experience as a mentor for the startup Lilja the Label from batch #4!
As Export Director at Maison 123, Victoria tells us, “I thought it was really a win-win operation, being Lilja the Label’s mentor has allowed me to see things from a startup point of view.”
Based on the discussions with its mentor, Lilja the label has worked on its international development strategy.
#2 - Meet & Connect - Romain Sabatier, mentor of the startup Elyn
In this second episode of the Meet & Connect series, Romain Sabatier talks about his experience as a mentor for the startup Elyn from batch #4!
As E-Commerce and Omnichannel Director at Etam, Romain tells us, “It’s a win-win situation, it allows us to open our chakras to the best practices in the market […] Being Elyn’s mentor has also been really challenging for my team and I.”
Based on the discussions with its mentor, Elyn has received concrete feedback to improve its e-commerce returns solution offer.
#1 - Meet & Connect - Marie Dardayrol Sandevoir, mentor of the startup Brarista
In this first episode of the Meet & Connect series, Marie Dardayrol Sandevoir shares her experience as a mentor for the startup Brarista from batch #4!
As CMDO at Undiz, Marie tells us, “What I find super interesting, after a lifetime as an employee, is seeing startups and entrepreneurs…”
Based on the discussions with its mentor, Brarista has pivoted its product from a size recommendation AI to a solution integrated into a personal assistant chatbot.
