The custom-made accelerator of the Etam Groupe
for emerging brands
The custom-made accelerator of the Etam Groupe for emerging brands
WeDareLab is a 6-month support program designed to fast-track the growth of startups through privileged access to the Etam Groupe ecosystem. 100% free of charge, it offers full immersion in the industry, with unique opportunities for collaboration, testing, and optimization.
Mentoring & Expertise
We give you access to Etam Groupe’s network of experts to help you refine your strategy and accelerate your growth. Key program features include:
One-to-one meetings with speicalized experts
Personalized guidance to structure your business and scale up
Practical feedback from industry professionals to improve your product





Partnerships
& Experimentation
One of the core pillars of WeDareLab is hands-on collaboration with brands from the Etam Groupe. We offer you the opportunity to:
Test your solution in real-life conditions through a study and a POC (Proof Of Concept).
Benefit from the operational support of our teams to customize your solution for the market.
Scale up in 6 months
Acceleration
Program
Mentoring
& Expertise
Partnership & Experimentation
Market Access
& Network
Product & Technologie Optimization
Community
& Visibility
Acceleration Program
A custom-made accelerator
for innovative startups
Mentoring & Expertise
Strategic guidance
from industry experts
Partnerships & Experimentation
Building the retailtech solutions
of tomorrow, together
Market Access & Network
A one-of-a-kind immersion
in the retail & tech ecosystem
Product & Technology Optimization
Test, refine,
improve
Community & Visibility
Gain credibility
and grow your network
Key Challenges
We are looking for startups that aim to transform and impact the fashion and retail market:
Customer Experience
Engagement Retention
Data & AI
Supply chain & logistic
Omnichannel Retail
circularity
Brand image
& Media
E-commerce
& customer experience
retail
& omnichannel
Management
& logistic
Textile innovation
& design
Sustainable fashion
& circularity
- Prerequisites
We are looking for startups that use technology and innovative approaches to transform the fashion and retail sector. Startups must address one of the key challenges.
- Maturity
Startups must be in a growth phase: they have a tested and validated MVP, with the goal of scaling and accelerating the commercialization of their product.
- Geography
The program is open to all brands, both French and international.
in the scaling phase
- Prerequisites
We’re looking for startups leveraging technology and innovative approaches to transform the fashion and retail industry. They must address one of the key challenges.
- Maturity
Startups must be in a growth stage: they have a tested and validated MVP, with the goal of scaling and accelerating the commercialization of their product.
- Géography
The program is open to all startups, both French and international.
Selection Process
Fill out the form to submit your application. Share as much information as possible about your startup so we can fully understand your project, your expectations, and which Etam Groupe brand and/or department you might be able to collaborate with.
We will review your application, and if the criteria are met, we will contact you for an interview with the program director and business experts from the Etam Groupe. The finalist startups will be presented to a selection committee for approval.
Selected startups kick off the program with an onboarding day to meet their mentors and the experts who will support them for the next six months. The start date is determined by the collaboration project; the program can begin at any time of the year.
FAQ
To apply, simply complete the application form accessible on our website.
The acceleration program lasts 6 months and can start at any time of the year.
Startups must be in a growth phase: they have a tested and validated MVP, with the goal of scaling and accelerating the commercialization of their product.
Applications are open year-round. We review each application on a rolling basis.
No, the Etam Groupe does not invest in the startups that join the program. We provide only our expertise and know-how to help you accelerate your growth.
The program is free of charge.
Startups have access to the Etam Groupe headquarters and meeting rooms to meet and collaborate with our experts. However, offices are not provided.
The startups testity

truly enabled us to better understand the challenges
of today and tomorrow”

et Prune AubryCo-founders of WE ARE JOLIES

in contact, on our various subjects, with very competent and open-minded experts"

the service of brands
with constructive
and inspiring discussions”

et Franck LaureysCo-founders of CHLORE
to grow, learn and build
their business in this sector”

to take a step back and reflect
on the development
of your brand"

et Clémence WurtzCo-founders of FLAIR
understanding of the textile
and lingerie industry circuit"



a collaborative environment
where you can
be challenged"

et El Mehdi HachadCo-founders of ELYN
