The custom-made accelerator of the Etam Groupe
for emerging brands
The custom-made accelerator
of the Etam Groupe
for emerging brands
WeDareLab is a 6 month support program designed to accelerate the growth of fashion brands through privileged acces to the Etam Groupe’s ecosystem. 100% free of charge, it offers full immersion in the industry, with unique opportunities for collaboration, business structuring, and development.
Mentoring & Expertise
We provide access to our network of experts from the Etam Groupe to help you optimize your growth. Key program features include:
One-to-one meetings with specialized experts
Practical advice to optimize your offer, pricing, and positioning
Support on the key growth challenges: production, logistics, acquisition, customer engagement…
Product Collaboration & Experimentation
WeDareLab offers you the unique opportunity to collaborate with one of the Groupe’s brands (Etam, Undiz, Maison 123…) to test and launch your product:
Development of a capsule collection or an exclusive co-branded product
Testing in real conditions through in-store or online promotion
Scale up in 6 months
Acceleration Program
Mentoring & Expertise
Collaboration & Experimentation
Market Access & Network
Product Optimization
Community & Visibility
Acceleration Program
An accelerator dedicated
to emerging brands
Mentoring & Expertise
Strategic support to structure
and scale your brand
Collaboration & Experimentation
Co-create with a brand
from the Etam Groupe
Market Access & Network
Join a powerful
retail ecosystem
Product Optimization
Test, adjust,
and grow
Community & Visibility
Boost your visibility
and grow your network
Product Categories
We are looking for brands that aim to transform and impact the fashion market:
lingerie
SWIMWEAR
sport
Ready-to-wear
Accessories
men
femtech
lingerie
swimwear
homewear
loungewear
sport
Ready-to-wear
Accessories
men
femtech
- Prerequisites
We are looking for committed brands that offer innovative products in one of the categories mentioned.
- Maturity
Brands must have been in business for at least three years, have launched and sold several collections, and be in a growth phase with a clear business plan (offer, distribution, international expansion, etc.)
- Geography
The program is open to all brands, both French and international.
in the scaling phase
- Prerequisites
We are looking for committed brands that offer innovative products in one of the categories mentioned.
- Maturity
Brands must have been in business for at least three years, have launched and sold several collections, and be in a growth phase with a clear business plan (offer, distribution, international expansion, etc.)
- Geography
The program is open to all brands, both French and international.
Selection Process
Fill out the form to submit your application. Share as much information as possible about your startup so we can fully understand your project, your expectations, and which Etam Groupe brand and/or department you might be able to collaborate with.
We will review your application, and if the criteria are met, we will contact you for an interview with the program director and business experts from the Etam Groupe. The finalist startups will be presented to a selection committee for approval.
Selected startups kick off the program with an onboarding day to meet their mentors and the experts who will support them for the next six months. The start date is determined by the collaboration project; the program can begin at any time of the year.
FAQ
To apply, simply complete the application form accessible on our website.
Brands must have been established for at least three years, have launched and sold multiple collections, and be in a growth phase with a clear business plan (including offer, distribution, international strategy, etc.)
Applications are open year-round. We review each application on a rolling basis.
No, the Etam Groupe does not invest in the startups that join the program. We provide only our expertise and know-how to help you accelerate your growth.
The program is free of charge.
Startups have access to the Etam Groupe headquarters and meeting rooms to meet and collaborate with our experts. However, offices are not provided.
The startups testity
truly enabled us to better understand the challenges
of today and tomorrow”
et Prune AubryCo-founders of
WE ARE JOLIES
LOLO PARIS
in contact, on our various subjects, with very competent and open-minded experts"
the service of brands
with constructive
and inspiring discussions”
et Franck LaureysCo-founders of CHLORE
to grow, learn and build
their business in this sector”
to take a step back and reflect
on the development
of your brand"
et Clémence WurtzCo-founders of
FLAIR
understanding of the textile
and lingerie industry circuit"
LILJA THE LABEL
a collaborative environment
where you can
be challenged"
et El Mehdi HachadCo-founders of ELYN
