8 months of support
by experts from the Etam Groupe
The WeDareLab acceleration program is for lingerie & fashion brands and innovative tech startups in the acceleration phase who are looking for expert support. For 8 months, join the Etam Group ecosystem and benefit from advice and feedback from our business experts to help you scale up.
8
months
of support
1
batch/year
5
startups maximum
open to international
and french strartups
custom-made
acceleration program
supported
by a mentor
one to one meetings
with our experts
access to our network
and partners
access to our offices
and tech center
Custom-made support
During the program, you meet experts from the Etam Group to advise you and support you on key projects for your acceleration.
Discuss with our experts to develop your know-how and improve your product
Discuss with our experts and get feedback to improve your product and your commercial offer
– FEEDBACK from different business experts on your solution or a new functionality
– TEST your solution with our employees or panel of best customers
– ADVICE on the business model and pricing of the solution
– PITCH of your sales speech
– UNDERSTANDING of the “big companies” universe and the specificities in terms of process and organization
Joining the program also means having access to our network of partners; sourcing offices and brands of Etam Group
For innovative
startups
We are looking for startups that want to transform and impact the fashion and retail market through their product or service
LINGERIE
swimwear
ready-to-wear
impact
retailtech
fashiontech
Personalized mentoring to accelerate
We help you to realize your projects by sharing our expertise and giving you personalized advice
Individual meetings with our experts who put at your disposal their knowledge and skills
Meetings with our experts are planned on demand and according to your needs
Our experts & mentors
to help you
Full-time WeDareLab manager to find you the best experts and schedule your appointments
Member of the Executive Committee of the Etam Groupe to support you on strategic issues for your startup
To advise you on your key topics, understand your issues and answer your questions
Access to our ecosystem
Access to the Etam Groupe’s partner network and sourcing offices to help you grow
Discussions with experts from the various departments and brands of the Etam Groupe to get rich and diverse feedback
Meeting with entrepreneurs and industry players to discuss and develop your network
Our working
environment
200m2 in open-space with meeting rooms, a relaxation area and a fitting room
Access to our Tech Center near Lille (R&D, sourcing, prototyping, 3D…)
The WeDareLab program works in the form of an exchange. For six months, the program offers you services such as advice or support for your acceleration.
In return, at the end of the program, the Etam Group converts the debt generated by the services provided into share warrants (“BSA AIR”) enabling subscription to the capital of your company.
- brands: fashion, lingerie, swimwear, homewear
- tech startup : RetailTech, FashionTech, DeepTech
- CSR commitment
- technologic or usage innovation
- MVP demonstrated or several collections launched
- existing revenue
- high potential for growth
- committed customers and sales process launched
- 3 years financial forecast
- brands: lingerie, swimwear, ready-to-wear
- startup tech : impact, retail & fashion tech
- existing company for at least 3 years
- solution or products already developed
- existing revenue
- high potential for growth
- CSR commitment or impact project
- innovative product or service
After reviewing your file, you will receive a reply email indicating if you continue to step 2
8 startups finalists will be seront contacted by email to participate to the Selection Committee
Between3 and 5 startups will be selected after this Selection Committed
The selected startups will start their WeDareLab program with a day of onboarding common to all startups
JANUARY- JUNE 2025
File your application online
After reviewing your file, you will receive a reply email indicating if you continue to step 2
JANUARY- JUNE 2025
Interview of 45min with our experts for pre-selected tartups, in person or through video conference
8 startups finalists will be seront contacted by email to participate to the Selection Committee
SEPTEMBER 2025
Pitch of 15min for the 8 startups finalists, in person at the Groupe Etam headquarters in front of a jury of experts
Between 3 and 5 startups will be selected after this Selection Committed
NOVEMBER 2025
BATCH #6
The selected startups will start their WeDareLab program with a day of onboarding common to all startups
november 2025
For eight months, the program offers you services in the form of advice or support to your acceleration.
In exchange, at the end of the program, the Etam Group converts the debt generated by the services provided into a share subscription warrant (“BSA AIR”) allowing you to subscribe to your company’s capital.
The exercise of BSA AIR takes place only after the program, the format, the value and the trigger conditions are specific to each startup.
This is a mandatory condition for joining the program.
Q&A
To apply, simply fill in the application form available on our website.
The acceleration program lasts 8 months, from November to June.
All startups in the acceleration phase can apply: you must have existed for at least 3 years, have a committed clientele and strong growth potential.
You must also offer a product or service in the fashion, lingerie, ecommerce or retail sector.
Applications open in January and end of June. Applications can be submitted at any time during this period.
No, the Etam Groupe does not invest in startups that join the program. We only bring our know-how and expertise to help you accelerate.
The funding of the program works like an exchange. The Etam Groupe shares its expertise and offers its services to you and in return, the value of the program will be converted into BSA at the end of it.
Yes, the program provides access to offices located at the headquarters of the Etam Groupe in Clichy.
The startups words
truly enabled us to better understand the challenges
of today and tomorrow”
and Prune AubryCo-founders of
WE ARE JOLIES
and Océane BrièreCo-founders of
LOLO PARIS
in contact, on our various subjects, with very competent and open-minded experts"
the service of brands
with constructive
and inspiring discussions”
and Franck LaureysCo-founders of CHLORE
to grow, learn and build
their business in this sector”
to take a step back and reflect
on the development
of your brand"
and Clémence WurtzCo-founders of FLAIR
understanding of the textile
and lingerie industry circuit"
a collaborative environment
where you can
be challenged"
and El Mehdi HachadCo-founders of ELYN
foundations to accelerate"
